Shasta County CA – Marketing Unique Properties – Jeanean and David Gendron

Shasta County, CA – Marketing Unique Properties – Jeanean and David Gendron — Marketing and Selling Unique Properties is our specialty. How important is it to provided prospective Buyers with the experience of what the property provides in the opportunity to support chosen lifestyles – it is key in attaining the goal. Identifying those key marketing elements that will provide Buyers with core features and amenities is our goal. As Buyers, we choose those elements or features based on lifestyles we desire or need. Privacy, views, water and land are among those things we choose when creating a new environment to support our lifestyles.

The visual experience is so important in this process. We love the visual look and feel that we create when we are marketing unique properties. It’s rather like creating a work of art that will provide our Buyers with a preview of the actual experience. Combine the visual with the trending market valuation to focus on that perfect combination of price point and value (defined by the experience) and we have that winning combination.

Marketing the Land – Telling the Story of the Land – Example of how we told the story of a sweet little piece of land in Cottonwood, CA. 112 Acres of river bottom land with ACID irrigation and wetlands. Helping the Buyer to understand why you love the property and how you’ve developed it for a great lifestyle, will provide that Buyer with the experience and perception of the value and lifestyle possibilities.

Marketing the View – Revealing the Lifestyle of Communing with the View – When we have some powerful element of Nature that is central to the value of the property, we present that element in all it’s glory. Sharing with the Buyer how we live and enjoy the land will establish that perceived but REAL value.


Marketing Luxury – Elegant Lifestyle –  Perfect location, finest quality amenities, and attention paid to every level of details presents a luxury environment and an elegant lifestyle. Perfection is not always an easy process and Sellers who have those beautiful and perfectly developed properties to suit their lifestyle must present the story and beauty of the lifestyle and of the enjoyment the property brings.

Mediterranean Villa – A Private Retreat – located in Northeast Redding on a County Estate of rolling hills studded with Oaks this beautiful Mediterranean Villa showed the beautiful lifestyle that came from the Sellers developing the property for a life of elegance and luxury.

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